GC Revenue & Margin Advisors
Revenue Execution
& Margin Growth Advisor for GCs
For GCs doing $50M-$200M. Just one extra point of Gross Profit is worth $500K to $2M a year, and I work on-site with your team to go get it.
15 questions, 7 minutes, instant results
Click HERE for our Brochure
How We Work
Shapcott Lauber is a revenue and margin advisory firm that helps privately held general contractors stop buying work, win the right projects, and add real points to their gross profit. Led by William Shapcott, our Discoveries and 90-day engagements give owners honest answers and a clear plan.
Fractional CSO
A Fractional Chief Sales Officer gives your GC senior sales leadership without a full-time executive salary. We set bid go/no-go discipline, coach your entire business development team, build a steady pipeline and defend your fee, so you win the right work at better margins and stop panic-bidding.
Bill is a consummate professional, client focused and driven by results that recognize both the impact on people and bottom line. He has a unique set of skills that allow him to quickly grasp critical issues and pull together the right solutions. - Paul Courtemanche, Past P&G Executive
Decisions that Affect GP
Construction growth is not about winning more work.
More work at thin margins just means more risk, more cash strain and more exposure.
Many GCs fall into the same trap:
They cut the price to win the bid, then hope to make it up in the field. They rarely do.
Your estimators see the numbers.
Your business development team sees the relationships. Ownership sees the backlog and the cash.
When those three line up:
You bid the right jobs. You sell on value, not price. You defend your fee.
And that's our aim:
One more point of gross profit on every job you win.
OUR WHY
We believe the people who build our communities deserve to build something that lasts for themselves, too.
Too many contractors pour decades into their companies, only to end up with long hours, thin margins, and a business that can't run without them.
We exist to change that, so every owner who takes the risk gets a company that rewards them, supports their people, and has real value when it's time to step back.
Stop Buying Work. Start Growing Margin.
Most GCs cut price to win, then hope to make it up in the field. They rarely do. We align your estimating, business development, and ownership so you bid the right jobs, sell on value, and defend your fee. It starts with a Discovery that shows where margin leaks, then go/no-go rules, value selling, and a 90-day engagement aimed at a minimum 3-point goal of gross profit.
Tailored on the Business Side of Construction
The business side of construction starts long before the first shovel and doesn't stop at closeout. From first contact through qualifying, estimating, contracting, executing, billing, and closing out, we strengthen every stage of the job. Underneath it all, the right people, clear controls, smart automation, and a plan for exit keep the whole business running, so every closed job builds more margin and lasting value.
From First Contact to Close
The business side of construction starts long before the first shovel and doesn't stop at closeout. From first contact through qualifying, estimating, contracting, executing, billing, and closing out, we strengthen every stage of the job. Underneath it all, the right people, clear controls, smart automation, and a plan for exit keep the whole business running, so every closed job builds more margin and lasting value.
Key Focal Points We Tackle
Estimating with Better Cost History
Your best estimating tool is the jobs you've already finished. When you compare every bid to its final job cost, patterns appear: where labor runs long, where materials creep, and where you leave money behind. Better history means sharper bids.
Managing Cash Flow During Growth
Growth eats cash before it makes cash. Bigger jobs mean bigger payrolls, material buys, and retainage held longer. A 13-week cash forecast, tied to your billing schedule, shows trouble weeks ahead so you can grow without straining your credit line.
Turning Change Orders Into a Clear Process
Change orders shouldn't be a fight at the end of the job. A clear process covers who approves changes, how they're priced, and when they're billed. Get it in writing before the work starts, and you protect margin and relationships.
Building Stronger Subcontractor Relationships
Your subcontractors can make or break your schedule, quality, and margin. The best ones have options, so they choose who to work for. Clear scopes, realistic schedules, and steady, on-time pay make you the contractor they show up for first.
Segments We Dive into With Our Clients
Our clients work across commercial, multifamily, residential, and design-build construction, plus the specialty trades that make every project possible. The work looks different in each segment, but the business problems are the same: winning the right jobs, protecting margin, keeping cash flowing, and building a team that doesn't depend on the owner for every decision. Whatever you build, if you're privately held and ready for more control, we can help.
✓ Residential Remodeling Renovation
✓ Light Commercial Construction
✓ Multi-Family Renovation
✓ Industrial Warehouse Construction
✓ Custom Home Builders
✓ Tenant Improvements & Interior Buildouts
✓ Retail, Restaurant & Hospitality Build-Outs
✓ Healthcare & Medical Office Construction
✓ Church School & Institutional Projects
✓ Restoration & Insurance Repair
✓ Design Build Firms
✓ Commercial Public Works
Insights
Running a construction company is complicated enough without guessing where the problems are. We look at the whole business, from how you win work to how you run jobs, track costs, and lead your people. Then we boil what we find down to a few clear priorities. You don't get a stack of theory. You get plain answers about what's working, what's leaking profit, and what to fix first, so you can make decisions with confidence and spend your time where it counts.
Testimonials
"Bill is an excellent leader who cares about his team's and clients' success. He's one of the smartest, most ethical, hardest-working leaders I've met. I'd recommend him to anyone seeking a strong leader. He'll deliver with commitment and exceed expectations."
Reid Retherford
Executive, Lexus Nexus
"I was impressed by Bill's vision, strategic thinking, and planning. He had a broad and deep understanding of our current situation, and he not only saw practical new business development opportunities but clearly outlined how we could pursue each one."
Jaroslav Kramar, Dr. Sc, MBA
Owner, CzechInvest
"Bill brings extensive knowledge of business development, sales, and strategic planning to quickly drive new growth or turn a company around. He is a person of high character, an excellent communicator, and someone who can successfully manage any business project."
John Blakeney
CEO & Serial Entreprenuer
"Bill leads by example and from the front. He talks the talk and walks the walk. I learned as much watching him as listening to him, and I credit him with laying the foundation for the sales path I still follow."
Darryl Ellis,
Sales Executive, Wholesale Distribution
